From the first client meeting to the final checks of the year. This edition follows the client journey and then turns to your own business, with seven practical checks before the December close.
Welcome to the November edition of The Business of Advice. The year is moving fast toward the December close. This edition follows the client journey and then turns to your own business.
We start where every relationship starts, with the art of discovery, and explain why discovery is not the same as engagement. We then look at how to keep clients engaged when more South Africans are unsure where to turn for advice. Finally, we set out seven practical checks for your business year-end review, from FSCA levies to your December out-of-office plans, and we list the remaining 2026 sessions and the full 2027 programme.
FSP Business 4.0 brings together decades of advice, compliance, practice management and technology experience to help South African advice businesses build, govern and grow with confidence. Whether you are meeting a new client or closing your books for the year, we are here to walk the journey with you.
The first meeting with a prospective client sets the tone for everything that follows. Done well, discovery uncovers what really matters to the client and earns you the right to advise. Done poorly, it becomes a fact-find followed by a product pitch.
The two terms are often used interchangeably, but they do different jobs. Discovery is a focused, structured process at the start of a relationship, repeated at major life events. It maps to the first two steps of the financial planning process: establishing the relationship and collecting the client’s information[1]. Engagement is the ongoing relationship that follows, keeping clients appropriately informed before, during and after the time of contracting[2].
Put simply, discovery earns you the right to advise. Engagement earns you the right to keep advising.
Research among South African CFP® professionals notes that a financial planning advice gap exists in South Africa because of different cultures and their diverse financial needs and goals[4]. Their interviews found that the first step of the planning process works better locally when planners focus on where clients come from, on building the relationship and trust, and on the similarity between planner and client[4]. A one-size-fits-all fact-find misses those differences.
Discovery is a legal requirement too. Before advising, you must obtain information about the client’s needs and objectives, financial situation, risk profile, and product knowledge and experience[3].
Send a short summary within 48 hours, using the client’s own words where possible. It shows you listened, lets the client correct anything you missed and starts your file record. If advice follows, the General Code of Conduct requires a record of the information on which it was based[3].
South African consumers are more confident about money, but fewer of them are turning to advisers. Old Mutual’s 2026 Savings and Investment Monitor found that adviser use fell from 45 percent in 2025 to 40 percent in 2026[5]. Among respondents aged 50 and older, the clients closest to retirement, it fell to 37 percent[5]. Being available is not the same as being engaged.
Clients who stay engaged see the benefit. The 2023 Value of Financial Planning research in South Africa found that three in four clients of financial planners are highly satisfied with their wealth, compared with two in three unadvised consumers[6]. Among clients of CFP® professionals, 94 percent trust their planner to act in their best interests, and nine in ten say the benefits outweigh the costs[6]. Engagement is how you close the gap with the clients you already have, and with the people they refer to you.
Treating Customers Fairly expects clients to be kept appropriately informed before, during and after the time of contracting, and advice to take account of their circumstances[2]. The General Code of Conduct requires you to understand a client’s needs, objectives, financial situation and risk profile before advising[3]. A client file that has not been refreshed since the last product sale is a compliance risk as well as a missed opportunity.
Track the percentage of clients reviewed in the last 12 months, response rates to your communications, referrals received and the number of clients who hold only one product with you. These measures turn engagement from a good intention into a management discipline.
The last weeks of the year are the natural time to take stock and set your practice up for 2027. Work through these seven checks before the office winds down.
Every authorised FSP pays annual levies to the FSCA, plus levies for the Ombud Council, the Financial Services Tribunal and the FAIS Ombud[8]. Levy amounts may change each year, so check the current gazetted amounts and your own FSCA assessment rather than relying on last year’s invoice.
The General Code of Conduct requires a conflict of interest management policy that is published and reviewed annually, and a documented complaints management framework with accurate records of reportable complaints[3]. Records must be kept for five years and be available within seven days of the regulator’s request[3].
The FSCA plans to consult on COFI frameworks for fit and proper requirements, risk management and complaints management[14]. Current policies now will make that transition easier.
The CPD cycle runs from 1 June to 31 May, so you are now halfway through the 2026/27 cycle. Minimum hours are 6, 12 or 18 per cycle, depending on the classes and subclasses of business you are authorised for[15]. Evidence must reach the FSP within 15 days after the cycle ends, and the FSP must update its competence register within 30 days [15]. Before 31 December, check that:
FSPs must maintain suitable guarantees, or professional indemnity (PI) and fidelity cover, where required[3]. The minimum for Category I and IV FSPs is R1 million, rising to R5 million for some Category II, IIA and III FSPs[16]. A minimum is not the same as adequate cover. The FAIS Ombud can now consider claims of up to R3.5 million[17], so a R1 million limit may leave a gap. Before renewal, check:
Digital banking crime losses in South Africa reached R2.4 billion in 2025[18]. Every FSP’s governance framework must cover electronic data security and internal and external cybersecurity[15]. Joint Standard 2 of 2024, in force since 1 June 2025, adds detailed requirements for in-scope institutions, including discretionary and administrative FSPs[19]. Under POPIA, security compromises must be reported to the Information Regulator and affected clients[13], now through the Regulator’s eServices Portal[20]. Quick checklist:
With 54 percent of employed South Africans not sure whom to turn to and 48 percent using general AI chatbots for financial guidance[5], a clear proposition shows clients why advice is worth paying for. Segment clients by need and value, define what each segment receives, check that fees cover your cost to serve, agree the scope and fees in writing[1] and test the result against the Treating Customers Fairly outcomes[2]. With notice of the Conduct of Financial Institutions Bill given in April 2026[14], a well-documented, outcomes-focused proposition is good preparation. Launch yours in January.
Every FSP must have a business continuity policy and back-up and disaster recovery plans[15]. December tests them: key people are away, but clients still face deaths, claims and emergencies. Remember that clients must give you six weeks to resolve a complaint before going to the FAIS Ombud, and that clock keeps running over the holidays[21].
The one-on-one coaching sessions for the three subscribers drawn at our latest Innovators Pulse Check are now under way. Each winner receives:
Pillar 3, Session 3 takes place on Wednesday 11 November 2026, and our final session for 2026, Review, Q&A, follows on Wednesday 2 December. The 2027 programme opens on 20 January with the Review & Strategic Roadmap for 2027, followed by Pillar 4, Management & Reporting, in February and March, the Pillar 5 follow-up on Succession Planning & Practice Continuity in April, and the Mid-Year COFI Progress Review Workshop in May.
All sessions online · 09:00–10:00 SAST · Link sent before each workshop
Whether you are meeting a new client or closing your books for the year, we are here to walk the journey with you. Secure your seat for the remaining 2026 sessions and the full 2027 programme.