FSP Business 4.0  |  The Business of Advice  ·  November 2026
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Edition 9  •  November 2026  •  The Client Journey

The Art of
Discovery

The Business of Advice

From the first client meeting to the final checks of the year. This edition follows the client journey and then turns to your own business, with seven practical checks before the December close.

Walk the Journey at FSP40.com
Welcome to Edition 9
From the first client meeting to the final checks of the year

Welcome to the November edition of The Business of Advice. The year is moving fast toward the December close. This edition follows the client journey and then turns to your own business.

We start where every relationship starts, with the art of discovery, and explain why discovery is not the same as engagement. We then look at how to keep clients engaged when more South Africans are unsure where to turn for advice. Finally, we set out seven practical checks for your business year-end review, from FSCA levies to your December out-of-office plans, and we list the remaining 2026 sessions and the full 2027 programme.

FSP Business 4.0 brings together decades of advice, compliance, practice management and technology experience to help South African advice businesses build, govern and grow with confidence. Whether you are meeting a new client or closing your books for the year, we are here to walk the journey with you.

Behind FSP Business 4.0

AS
Anton Swanepoel CFP®
Practice management, market conduct and compliance, with more than 35 years in the industry and over 20 books and papers to his name.
FT
Francois Du Toit CFP®
Adviser productivity and advice risk, trainer to hundreds of planners and advisers across the profession.
JM
Johann Maree BFA™
Advice business management, behavioural finance and client engagement, across South Africa and Australia.
MV
Marius Vermeulen
Business systems and financial services technology, chief architect of FSP Business 4.0.
RM
Rochélle Mylie CFP®
Operations and compliance.
In This Edition
The Art of Discovery
What to do in a client discovery meeting, and why discovery is not the same as engagement.
Enhancing Your Client Engagement
Why the relationship, not the product, is your most valuable asset going into 2027.
Your Business Year-End Review
Seven checks to complete before you close for December.
Pulse 1:1 Coaching Under Way
Our three Pulse Check winners are now working with the team.
Workshop Programme: November, December and the 2027 Programme
Pillar 3, Session 3 on 11 November, the final 2026 Review on 2 December, and five sessions in the first half of 2027.
Feature 01 · Client Journey · Discovery
Client Journey · Discovery

The Art of Discovery

What to do in a client discovery meeting, and why discovery is not the same as engagement

The first meeting with a prospective client sets the tone for everything that follows. Done well, discovery uncovers what really matters to the client and earns you the right to advise. Done poorly, it becomes a fact-find followed by a product pitch.

Discovery and engagement: what is the difference?

The two terms are often used interchangeably, but they do different jobs. Discovery is a focused, structured process at the start of a relationship, repeated at major life events. It maps to the first two steps of the financial planning process: establishing the relationship and collecting the client’s information[1]. Engagement is the ongoing relationship that follows, keeping clients appropriately informed before, during and after the time of contracting[2].

Discovery
Engagement
Purpose
Understand the client and agree the scope of the relationship
Keep the client informed, involved and confident
When
First meetings, and again at major life events
Continuously, for as long as the relationship lasts
Output
Agreed goals, complete client information and a written scope
Reviews, communication and service delivered as promised
Anchor
Financial planning process steps 1 and 2[1]; General Code of Conduct s. 8(1)[3]
Financial planning process step 6[1]; TCF Outcomes 3 and 5[2]

Put simply, discovery earns you the right to advise. Engagement earns you the right to keep advising.

Why discovery matters in South Africa

Research among South African CFP® professionals notes that a financial planning advice gap exists in South Africa because of different cultures and their diverse financial needs and goals[4]. Their interviews found that the first step of the planning process works better locally when planners focus on where clients come from, on building the relationship and trust, and on the similarity between planner and client[4]. A one-size-fits-all fact-find misses those differences.

Discovery is a legal requirement too. Before advising, you must obtain information about the client’s needs and objectives, financial situation, risk profile, and product knowledge and experience[3].

Six steps for your discovery meeting
  1. Prepare. Send a short agenda and a pre-meeting questionnaire, and request FICA documents in advance so the meeting is spent on the client, not on paperwork.
  2. Explain how you work. Set out your process, your services, how you are paid and any conflicts of interest[1].
  3. Listen before you analyse. Ask open questions, such as “What would need to happen over the next three years for you to feel good about your progress?” The client should do most of the talking.
  4. Gather both kinds of information. Collect the numbers and the qualitative picture: values, attitudes, expectations, experience and financial literacy[1].
  5. Explore risk properly. Separate the client’s willingness to take risk from their financial ability to bear costs and risks[3].
  6. Agree next steps in writing. Confirm goals, the scope of the work, fees and timelines before work begins[1].

After the meeting

Send a short summary within 48 hours, using the client’s own words where possible. It shows you listened, lets the client correct anything you missed and starts your file record. If advice follows, the General Code of Conduct requires a record of the information on which it was based[3].

What You Must Obtain Before Advising[3]
  • Needs and objectives of the client.
  • Financial situation of the client.
  • Risk profile of the client.
  • Product knowledge and experience of the client.
“
Discovery earns you the right to advise. Engagement earns you the right to keep advising.
FSP Business 4.0
Feature 02 · Client Journey · Engagement
Client Journey · Engagement

Enhancing Your Client Engagement

Why the relationship, not the product, is your most valuable asset going into 2027

South African consumers are more confident about money, but fewer of them are turning to advisers. Old Mutual’s 2026 Savings and Investment Monitor found that adviser use fell from 45 percent in 2025 to 40 percent in 2026[5]. Among respondents aged 50 and older, the clients closest to retirement, it fell to 37 percent[5]. Being available is not the same as being engaged.

40%
Employed South Africans who use a financial adviser, down from 45% in 2025[5]
54%
Not sure whom to turn to for financial guidance[5]
48%
Use general AI chatbots for financial guidance[5]

Engagement is a value conversation

Clients who stay engaged see the benefit. The 2023 Value of Financial Planning research in South Africa found that three in four clients of financial planners are highly satisfied with their wealth, compared with two in three unadvised consumers[6]. Among clients of CFP® professionals, 94 percent trust their planner to act in their best interests, and nine in ten say the benefits outweigh the costs[6]. Engagement is how you close the gap with the clients you already have, and with the people they refer to you.

Engagement is also a regulatory expectation

Treating Customers Fairly expects clients to be kept appropriately informed before, during and after the time of contracting, and advice to take account of their circumstances[2]. The General Code of Conduct requires you to understand a client’s needs, objectives, financial situation and risk profile before advising[3]. A client file that has not been refreshed since the last product sale is a compliance risk as well as a missed opportunity.

Practice tips: five ways to lift engagement
  1. Segment your book and match service to need. Define what each segment receives and deliver it consistently, in line with TCF Outcome 2[2].
  2. Make reviews about life, not just portfolios. 75 percent of respondents expect their finances to improve, yet 64 percent hold a personal loan and 50 percent always or often worry about debt[5]. Ask about both.
  3. Communicate before clients ask. Market moves, Budget announcements and regulatory changes are natural prompts for a short, plain-language note.
  4. Be the trusted voice alongside technology. Many clients use AI chatbots, but only 23 percent trust AI to make financial decisions[7]. Help them interpret what they find.
  5. Ask for feedback and act on it. A two- or three-question survey after each review, followed by “you told us, so we changed”, is a powerful engagement signal.

Measure what matters

Track the percentage of clients reviewed in the last 12 months, response rates to your communications, referrals received and the number of clients who hold only one product with you. These measures turn engagement from a good intention into a management discipline.

Four Measures to Track
  • Clients reviewed in the last 12 months, as a percentage.
  • Response rates to your communications.
  • Referrals received.
  • Clients who hold only one product with you.
“
With more South Africans unsure where to turn, the advisers who stay connected will stand out.
FSP Business 4.0
Feature 03 · Practice Management · Year-End
Practice Management · Year-End

Your Business Year-End Review

Seven checks to complete before you close for December

The last weeks of the year are the natural time to take stock and set your practice up for 2027. Work through these seven checks before the office winds down.

1 Stay on top of your FSCA levies

Every authorised FSP pays annual levies to the FSCA, plus levies for the Ombud Council, the Financial Services Tribunal and the FAIS Ombud[8]. Levy amounts may change each year, so check the current gazetted amounts and your own FSCA assessment rather than relying on last year’s invoice.

Paying late, or not at all
  • A levy is “a debt due” to the regulator, and the due date on your assessment must be at least 30 days after you receive it[9].
  • Interest is charged on any amount still unpaid 30 days after the due date[9].
  • Non-payment can lead to the suspension or withdrawal of your licence, after which you may not give advice or conclude new business[10].
  • Action: keep your FSCA contact details and representative register current, and budget for an increase.

2 Review compliance policies and registers

The General Code of Conduct requires a conflict of interest management policy that is published and reviewed annually, and a documented complaints management framework with accurate records of reportable complaints[3]. Records must be kept for five years and be available within seven days of the regulator’s request[3].

  • Conflict of interest policy and gifts register reviewed and minuted.
  • Complaints register up to date, with trends reviewed.
  • Representative and debarment records accurate[11].
  • FICA Risk Management and Compliance Programme updated, if you are an accountable institution[12].
  • POPIA Information Officer registration and privacy notice current[13].

The FSCA plans to consult on COFI frameworks for fit and proper requirements, risk management and complaints management[14]. Current policies now will make that transition easier.

3 Check CPD and competency requirements

The CPD cycle runs from 1 June to 31 May, so you are now halfway through the 2026/27 cycle. Minimum hours are 6, 12 or 18 per cycle, depending on the classes and subclasses of business you are authorised for[15]. Evidence must reach the FSP within 15 days after the cycle ends, and the FSP must update its competence register within 30 days [15]. Before 31 December, check that:

  • class of business and product specific training is complete and recorded for every product advised on[15]
  • regulatory examinations were passed before appointment[15]
  • your competence register is complete
  • each person has a CPD plan for the rest of the cycle. Anyone behind can use the quieter January period to catch up.

4 Assess professional indemnity cover

FSPs must maintain suitable guarantees, or professional indemnity (PI) and fidelity cover, where required[3]. The minimum for Category I and IV FSPs is R1 million, rising to R5 million for some Category II, IIA and III FSPs[16]. A minimum is not the same as adequate cover. The FAIS Ombud can now consider claims of up to R3.5 million[17], so a R1 million limit may leave a gap. Before renewal, check:

  • your limit of indemnity, and whether you could fund the excess
  • run-off cover if you plan to retire, sell or merge
  • that all representatives and key individuals are covered
  • exclusions, including fines, cyber incidents and computer crime
  • that your insurer knows about new products, mandates or AI tools used in advice.

5 Review cybersecurity and data protection measures

Digital banking crime losses in South Africa reached R2.4 billion in 2025[18]. Every FSP’s governance framework must cover electronic data security and internal and external cybersecurity[15]. Joint Standard 2 of 2024, in force since 1 June 2025, adds detailed requirements for in-scope institutions, including discretionary and administrative FSPs[19]. Under POPIA, security compromises must be reported to the Information Regulator and affected clients[13], now through the Regulator’s eServices Portal[20]. Quick checklist:

  • multi-factor authentication on email and provider platforms, and tested backups
  • system access removed for leavers, and devices updated and encrypted
  • a staff phishing refresher before the festive season
  • banking detail changes verified by phone, never by email alone.

6 Prepare your 2027 client service proposition

With 54 percent of employed South Africans not sure whom to turn to and 48 percent using general AI chatbots for financial guidance[5], a clear proposition shows clients why advice is worth paying for. Segment clients by need and value, define what each segment receives, check that fees cover your cost to serve, agree the scope and fees in writing[1] and test the result against the Treating Customers Fairly outcomes[2]. With notice of the Conduct of Financial Institutions Bill given in April 2026[14], a well-documented, outcomes-focused proposition is good preparation. Launch yours in January.

7 Check business continuity planning, especially December out-of-office

Every FSP must have a business continuity policy and back-up and disaster recovery plans[15]. December tests them: key people are away, but clients still face deaths, claims and emergencies. Remember that clients must give you six weeks to resolve a complaint before going to the FAIS Ombud, and that clock keeps running over the holidays[21].

Practice tips: your December out-of-office checklist
  • Name an on-call person with the authority to handle urgent matters on each day the office is closed.
  • Agree what counts as urgent: claims, lapses, disinvestments and complaints.
  • Make sure the person covering can securely access client files and provider platforms.
  • Set an out-of-office message with your return date, an emergency contact and product provider claims numbers.
  • State clearly that you will never ask clients to change banking details or make payments by email.
  • Send clients a short December note covering the same points.
The Seven Checks at a Glance
  • FSCA levies paid and budgeted.
  • Compliance policies and registers reviewed.
  • CPD and competency on track.
  • Professional indemnity cover assessed.
  • Cybersecurity and data protection reviewed.
  • 2027 client service proposition prepared.
  • Business continuity, especially December out-of-office.
“
Block two mornings before mid-December. Your January self will thank you.
FSP Business 4.0
Community · Pulse 1:1 Coaching
Pulse 1:1 Coaching

Coaching Sessions Under Way

Our three Pulse Check winners are now working with the team

The one-on-one coaching sessions for the three subscribers drawn at our latest Innovators Pulse Check are now under way. Each winner receives:

A tailored snapshot of their business.
A focused 60-minute session with the FSP Business 4.0 team.
A written action plan for the next 90 days.
Workshop Programme
Two More Sessions in 2026

Pillar 3, Session 3 on 11 November, and the 2027 Programme Ahead

Two more sessions in 2026, then five sessions building your COFI-ready advice business in the first half of 2027

Pillar 3, Session 3 takes place on Wednesday 11 November 2026, and our final session for 2026, Review, Q&A, follows on Wednesday 2 December. The 2027 programme opens on 20 January with the Review & Strategic Roadmap for 2027, followed by Pillar 4, Management & Reporting, in February and March, the Pillar 5 follow-up on Succession Planning & Practice Continuity in April, and the Mid-Year COFI Progress Review Workshop in May.

The Road to 2027
Pillar 3 · S3 11 Nov Review Q&A 2 Dec Roadmap 2027 20 Jan Pillar 4 3 Feb Pillar 4 3 Mar Pillar 5 F/U 7 Apr Mid-Year COFI 5 May
Workshop
Date
Time (SAST)
2026 Sessions
Pillar 3, Session 3 Next
11 Nov 2026
09:00–10:00
Review, Q&A
02 Dec 2026
09:00–10:00
2027 Sessions
Review & Strategic Roadmap for 2027, Q&A
20 Jan 2027
09:00–10:00
Pillar 4, Management & Reporting
03 Feb 2027
09:00–10:00
Pillar 4, Management & Reporting
03 Mar 2027
09:00–10:00
Pillar 5 Follow-up: Succession Planning & Practice Continuity
07 Apr 2027
09:00–10:00
Mid-Year COFI Progress Review Workshop
05 May 2027
09:00–10:00

All sessions online  ·  09:00–10:00 SAST  ·  Link sent before each workshop

Next Session: Pillar 3, Session 3, on 11 November

Walk the Journey,
Into 2027

Whether you are meeting a new client or closing your books for the year, we are here to walk the journey with you. Secure your seat for the remaining 2026 sessions and the full 2027 programme.

www.fsp40.com

Sources & Further Reading

  1. Financial Planning Standards Board (no date) Financial planning process. Available at: https://fpsb.org/?p=372 (Accessed: 4 November 2026).
  2. Financial Sector Conduct Authority (no date) Treating Customers Fairly. Available at: https://www.fscamymoney.co.za/Pages/Treating-Customers-Fairly.aspx (Accessed: 4 November 2026).
  3. Financial Services Board (2003) General Code of Conduct for Authorised Financial Services Providers and Representatives, Board Notice 80 of 2003, as amended. Pretoria: Financial Services Board.
  4. Kinsman, J., Rootman, C. and Antoni, X. (2023) 'CFP® professionals’ perceptions of establishing client relationships in a South African context', Journal of Economic and Financial Sciences, 16(1), a889. Available at: https://doi.org/10.4102/jef.v16i1.889 (Accessed: 4 November 2026).
  5. Old Mutual (2026) Old Mutual Savings & Investment Monitor 2026. Johannesburg: Old Mutual Life Assurance Company (South Africa) Limited. Available at: https://www.oldmutual.co.za/v3/assets/blt0554f48052bb4620/bltaec7c27a25e6eb8e/6a6b4e01a6d3fae50e267d3e/OMSIM_2026_Report.pdf (Accessed: 4 November 2026).
  6. Financial Planning Standards Board (2023) Value of Financial Planning: Consumer Research Key Findings 2023, South Africa. Available at: https://fpi.co.za/wp-content/uploads/2023/10/Research_Key_Insights_South_Africa.pdf (Accessed: 4 November 2026).
  7. Mothee, A. (2026) 'South Africans are turning to AI for financial advice, but can it be trusted?', FAnews, 19 October. Available at: https://www.fanews.co.za/article/views-letters-interviews-comments/18/all/1102/south-africans-are-turning-to-ai-for-financial-advice-but-can-it-be-trusted/45014 (Accessed: 4 November 2026).
  8. Republic of South Africa (2022a) Financial Sector and Deposit Insurance Levies Act 11 of 2022. Pretoria: Government Printer.
  9. Republic of South Africa (2022b) Financial Sector and Deposit Insurance Levies (Administration) and Deposit Insurance Premiums Act 12 of 2022, Government Gazette 47696, 9 December. Available at: https://www.gov.za/sites/default/files/gcis_document/202212/47696finsecdepinsurlevadmindepositinsuact122022.pdf (Accessed: 4 November 2026).
  10. Schoeman-Louw, N. (2025) 'What it means when a financial services provider’s (FSP) licence is suspended', Polity, 29 September. Available at: https://newsletter.po.creamermedia.com/article/what-it-means-when-a-financial-services-providers-fsp-licence-is-suspended-2025-09-29 (Accessed: 4 November 2026).
  11. Republic of South Africa (2002) Financial Advisory and Intermediary Services Act 37 of 2002. Pretoria: Government Printer.
  12. Republic of South Africa (2001) Financial Intelligence Centre Act 38 of 2001. Pretoria: Government Printer.
  13. Republic of South Africa (2013) Protection of Personal Information Act 4 of 2013. Pretoria: Government Printer.
  14. van der Vyver, E., Sibanda, B. and Pillay, N. (2026) 'The FSCA has published its three-year Regulation Plan for the period 1 April 2026 to 31 March 2029', Clyde & Co, 7 July. Available at: https://www.clydeco.com/en/insights/2026/07/the-fsca-has-published-its-three-year-regulation-p (Accessed: 4 November 2026).
  15. Financial Services Board (2017) Determination of Fit and Proper Requirements for Financial Services Providers, 2017, Board Notice 194 of 2017, Government Gazette 41321, as amended by Board Notice 707 of 2020. Pretoria: Financial Services Board.
  16. Financial Services Board (2009) Requirements for Professional Indemnity and Fidelity Insurance Cover for Providers, Board Notice 123 of 2009. Pretoria: Financial Services Board.
  17. FAIS Ombud (no date) Pre-requisites. Available at: https://www.faisombud.co.za/how-to-complain/pre-requisites/ (Accessed: 4 November 2026).
  18. South African Banking Risk Information Centre (2026) Annual Crime Statistics 2025. Johannesburg: South African Banking Risk Information Centre. Available at: https://www.sabric.co.za/wp-content/uploads/2026/08/SABRIC-Annual-Crime-Statistics-Report-2025.pdf (Accessed: 4 November 2026).
  19. Michalsons (2025) 'Joint Standard on Cybersecurity and Cyber Resilience Requirements', Michalsons. Available at: https://www.michalsons.com/blog/cybersecurity-and-cyber-resilience-requirements-joint-standard/60149 (Accessed: 4 November 2026).
  20. Covington and Burling (2025) 'South Africa introduces mandatory e-Portal reporting for data breaches', Inside Privacy, 15 April. Available at: https://www.insideprivacy.com/data-security/data-breaches/south-africa-introduces-mandatory-e-portal-reporting-for-data-breaches/ (Accessed: 4 November 2026).
  21. de la Harpe, L. (2024) 'Ombud Council publishes its new rules', EBnet, 5 July. Available at: https://www.ebnet.co.za/?p=23219 (Accessed: 4 November 2026).